EVERYDAY ROASTERS

Client / Brand: Everyday Roasters (Talabat Exclusive)

Category: CPG Packaging Architecture & White-Label Strategy

Role: Creative Direction, Packaging Design, Dielines & Pre-Press

Everyday Roasters is an exclusive coffee brand built for Talabat’s quick-commerce platform. What began as a standard white-label supply request evolved into a complete packaging architecture designed for rapid digital and physical expansion.

THE CHALLENGE

Talabat initially approached us for a basic white-label coffee supply with just 2 core SKUs. Their initial identity was minimal and plain. To stand out in a crowded Q-commerce app, the brand needed a bold, memorable personality that would instantly catch eyes on a phone screen without looking like every generic specialty coffee bag on the market.

THE RESULTS

  • 400% SKU Expansion: Scaled the brand from a basic 2-item lineup to 8 distinct illustrated SKUs.

  • High-Converting Q-Commerce Identity: Created an iconic, collectible packaging aesthetic that drives impulse buys and high click-through rates on Talabat.

THE CREATIVE SOLUTION

I threw out the traditional, corporate coffee aesthetic and engineered a high-energy pop-art label system anchored by custom character illustrations.

  • Custom Character Design: Created unique, expressive cartoon characters for each origin (Colombia Supremo, Brazil San Antonio, El Salvador) to give each coffee its own distinct personality.

  • Modular Label Architecture: Designed a standardized front-label layout featuring custom retro typography, vibrant color blocks, and structured technical data grids (Process, Region, Altitude) that seamlessly fit across both Coffee Beans and the Misc Line (Espresso Concentrate, Cold Brew, Drip Coffee Bags).

  • High-Contrast Digital Visibility: Set the vivid, illustrated labels against matte black pouches to maximize visual pop and legibility inside mobile food delivery apps.

  • Pre-Press & Production: Finalized all label dielines, print keylines, and adhesive specs to ensure sharp color reproduction across all SKUs.

Format Adaptation

Scaling the retro label grid across non-traditional product formats including Espresso Concentrate and Cold Brew.

Illustrative Origin Series — Custom character artwork and pop-art label architecture designed for mobile app visibility.

Pre-Press

Precision

Print-ready keylines, custom typography layout, and technical origin grids.